The Journal

An inside look into the S&H brand.

A New Femininity

One of our most anticipate drops yet: meet Her. Her is the third instalment of the Essence Series, our SS23 collection that covers all pillars of your wardrobe. From outerwear...

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Whipped to Perfection

Introducing a revision on Ira, the favourite styles loved and worn by the likes of Karrueche and Sabrina Carpenter. Whipped is the second instalment of the Essence series, our SS23...

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The Denim Diaries

  A glimpse behind our mid '23 collection, Indigo.  One of the most enduring classes pf style, denim is as Staple as it gets. Since the inception of Staple &...

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The Textile Gallery

  It’s not a Staple garment without tangible elements. There’s a certain romance to the way a piece feels as it drapes the skin, hugging and falling in equal measure. We’ve...

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CREATORS PROJECT: The making of our INFINITY Capsule

 From ideation and design to campaign stories and advertising, The INFINITY Capsule was imagined through the eyes of seven extraordinary people. Welcome to a series of wonderful things, the Creators Project...

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THE BEST FEELINGS IN THE WORLD

Sometimes we become so caught up in routine that we forget about life's simple pleasures - those feelings that make each day and every interaction a little brighter, shinier, more...

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Interview with Sera Bagnall, Designer and Director

What is the flavour of life? We've tried to get to the bottom of a truly profound question. Nothing speaks to the soul quite like the senses. Nothing excites us more than the...

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CORE: Styled by our founder.

SERA’S STYLE: STAPLE CROPS When designing every piece you see in the Staple, we imagine all the wearable circumstances where they might feature. Our own wardrobes reflect the ways we...

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